TY - JOUR
T1 - Firms' Intentions to Use Nonownership Services
AU - Wittkowski, Kristina
AU - Moeller, Sabine
AU - Wirtz, Jochen
PY - 2013/5
Y1 - 2013/5
N2 - In this study, we investigate why companies intend to use nonownership services by conducting qualitative interviews with 10 experts to develop our hypotheses, then using a survey to test them. Our findings show that, as hypothesized, firms' intentions to use nonownership services are affected by both financial (i.e., tax efficiency and cash and liquid asset management) and nonfinancial (i.e., control over assets and access to the latest technology and tools) factors, with access to the latest technology and tools being the most important driver. Furthermore, we show that the effect that the desire to gain access to the latest technology and tools has on intentions to use nonownership services is enhanced (i.e., moderated) when firms wish to reduce the risk of obsolescence. The hypothesized moderation effect of firm size on the importance of cash and liquid asset management is marginally significant. These findings are an important contribution to the literature, as previous studies have almost exclusively focused on the financial drivers of nonownership service use.
AB - In this study, we investigate why companies intend to use nonownership services by conducting qualitative interviews with 10 experts to develop our hypotheses, then using a survey to test them. Our findings show that, as hypothesized, firms' intentions to use nonownership services are affected by both financial (i.e., tax efficiency and cash and liquid asset management) and nonfinancial (i.e., control over assets and access to the latest technology and tools) factors, with access to the latest technology and tools being the most important driver. Furthermore, we show that the effect that the desire to gain access to the latest technology and tools has on intentions to use nonownership services is enhanced (i.e., moderated) when firms wish to reduce the risk of obsolescence. The hypothesized moderation effect of firm size on the importance of cash and liquid asset management is marginally significant. These findings are an important contribution to the literature, as previous studies have almost exclusively focused on the financial drivers of nonownership service use.
KW - business-to-business services
KW - financial and nonfinancial drivers
KW - leasing
KW - nonownership
KW - rental/access paradigm
UR - http://www.scopus.com/inward/record.url?scp=84876174740&partnerID=8YFLogxK
U2 - 10.1177/1094670512471997
DO - 10.1177/1094670512471997
M3 - Review article
SN - 1094-6705
VL - 16
SP - 171
EP - 185
JO - Journal of Service Research
JF - Journal of Service Research
IS - 2
ER -