Forgoing ownership in exchange: Customer choice and Service-Dominant Logic

Sam Riethmuller; Gary Buttriss

Forgoing ownership in exchange: Customer choice and Service-Dominant Logic

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	ANZMAC 'Sustainable Management and Marketing Conference' Proceedings
Editors	Dewi Tojib
Place of Publication	Melbourne Australia
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	1-9
Edition	Peer Reviewed
ISBN (Print)	1863081585
Publication status	Published - 2009
Event	Australia and New Zealand Marketing Academy Conference 2009 - Melbourne Australia, Australia Duration: 1 Jan 2009 → …

Conference

Conference	Australia and New Zealand Marketing Academy Conference 2009
Country/Territory	Australia
Period	1/01/09 → …
Other	November 30-December 2 2009

Cite this

@inproceedings{99d75af4354b4c85b198f06aa20447b1,

title = "Forgoing ownership in exchange: Customer choice and Service-Dominant Logic",

author = "Sam Riethmuller and Gary Buttriss",

year = "2009",

language = "English",

isbn = "1863081585",

pages = "1--9",

editor = "{Dewi Tojib}",

booktitle = "ANZMAC 'Sustainable Management and Marketing Conference' Proceedings",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2009 ; Conference date: 01-01-2009",

}

Riethmuller, S & Buttriss, G 2009, Forgoing ownership in exchange: Customer choice and Service-Dominant Logic. in DT (ed.), ANZMAC 'Sustainable Management and Marketing Conference' Proceedings. Peer Reviewed edn, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Australia, pp. 1-9, Australia and New Zealand Marketing Academy Conference 2009, Australia, 1/01/09.

Forgoing ownership in exchange: Customer choice and Service-Dominant Logic. / Riethmuller, Sam; Buttriss, Gary.
ANZMAC 'Sustainable Management and Marketing Conference' Proceedings. ed. / Dewi Tojib. Peer Reviewed. ed. Melbourne Australia: Australian and New Zealand Marketing Academy (ANZMAC), 2009. p. 1-9.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Buttriss, Gary

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CY - Melbourne Australia

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