Good Sound, Good Research: How Audio Quality Influences Perceptions of the Research and Researcher

Increasingly, scientific communications are recorded and made available online. While researchers carefully draft the words they use, the quality of the recording is at the mercy of technical staff. Does it make a difference? We presented identical conference talks (Experiment 1) and radio interviews from NPR’s Science Friday (Experiment 2) in high or low audio quality and asked people to evaluate the researcher and the research they presented. Despite identical content, people evaluated the research and researcher less favorably when the audio quality was low, suggesting that audio quality can influence impressions of science.