TY - JOUR
T1 - Green innovation in events: the role of institutional pressures, future orientation, and past experience
AU - Qin, Xiangru
AU - Luo, Qiuju
AU - Wang, Xiongzhi
AU - Muskat, Birgit
PY - 2023
Y1 - 2023
N2 - Green innovation is pivotal to events. However, little is known about how exhibitors manage the challenge of adopting green innovation in the fast-paced and short-oriented events. Drawing upon institutional theory and organisational learning perspective, this study investigates how institutional pressures are linked to exhibitors’ willingness to adopt (WTA) eco-exhibiting via two temporal variables: future orientation (mediator) and past experience (moderator). PLS-SEM is applied to analyse a survey from 685 event exhibitors. Results show that coercive and normative pressures are significantly associated with exhibitors’ future orientation, which then predicts WTA. Besides, past experience moderates the relationship between institutional pressures and WTA. Specifically, experienced exhibitors learn by doing and their WTA is more associated with normative pressure, while novice exhibitors learn vicariously and their WTA links stronger to mimetic pressures. This paper integrates macro-level institutional pressures and organisational-level learning heterogeneity, offering a multi-level explanation of green innovation adoption. This research also contributes to the green events and sustainable tourism literature with novel insights from the time perspective, verifying events as pro-environmental learning spaces for exhibitors. We highlight time perspective and environmental education for future research.
AB - Green innovation is pivotal to events. However, little is known about how exhibitors manage the challenge of adopting green innovation in the fast-paced and short-oriented events. Drawing upon institutional theory and organisational learning perspective, this study investigates how institutional pressures are linked to exhibitors’ willingness to adopt (WTA) eco-exhibiting via two temporal variables: future orientation (mediator) and past experience (moderator). PLS-SEM is applied to analyse a survey from 685 event exhibitors. Results show that coercive and normative pressures are significantly associated with exhibitors’ future orientation, which then predicts WTA. Besides, past experience moderates the relationship between institutional pressures and WTA. Specifically, experienced exhibitors learn by doing and their WTA is more associated with normative pressure, while novice exhibitors learn vicariously and their WTA links stronger to mimetic pressures. This paper integrates macro-level institutional pressures and organisational-level learning heterogeneity, offering a multi-level explanation of green innovation adoption. This research also contributes to the green events and sustainable tourism literature with novel insights from the time perspective, verifying events as pro-environmental learning spaces for exhibitors. We highlight time perspective and environmental education for future research.
U2 - 10.1080/09669582.2023.2168008
DO - 10.1080/09669582.2023.2168008
M3 - Article
VL - 32
SP - 753
EP - 772
JO - Journal of Sustainable Tourism
JF - Journal of Sustainable Tourism
IS - 4
ER -