Hand-Painted Cinema Billboards in South Korean Cities

Roald Maliangkay

doi:10.4324/9781003591689-21

Hand-Painted Cinema Billboards in South Korean Cities

Roald Maliangkay^*

^*Corresponding author for this work

The Australian National University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

In the past, painted cinema billboards tied the experience of a movie to a particular cinema, relying on their shape, size, and content for maximum impact. In addition to providing a visual synopsis of a movie for local patrons, they augmented the experience of going to the cinema itself. This chapter provides a brief history of Korean cinema billboards, from their proliferation in the postwar period to their replacement in the 1990s.

Original language	English
Title of host publication	Snapshots and Soundbites of Korean Culture
Publisher	Taylor and Francis - Balkema
Pages	54-56
Number of pages	3
ISBN (Electronic)	9781040758120
ISBN (Print)	9781032970080
DOIs	https://doi.org/10.4324/9781003591689-21
Publication status	Published - 1 Jan 2026

Access to Document

10.4324/9781003591689-21

Cite this

@inbook{641604c378214167a957f7ca24b02acd,

title = "Hand-Painted Cinema Billboards in South Korean Cities",

abstract = "In the past, painted cinema billboards tied the experience of a movie to a particular cinema, relying on their shape, size, and content for maximum impact. In addition to providing a visual synopsis of a movie for local patrons, they augmented the experience of going to the cinema itself. This chapter provides a brief history of Korean cinema billboards, from their proliferation in the postwar period to their replacement in the 1990s.",

author = "Roald Maliangkay",

note = "Publisher Copyright: {\textcopyright} 2026 selection and editorial matter, Andrew David Jackson, Sandy Nguyen, and Eva Richards; individual chapters, the contributors.",

year = "2026",

month = jan,

day = "1",

doi = "10.4324/9781003591689-21",

language = "English",

isbn = "9781032970080",

pages = "54--56",

booktitle = "Snapshots and Soundbites of Korean Culture",

publisher = "Taylor and Francis - Balkema",

}

TY - CHAP

T1 - Hand-Painted Cinema Billboards in South Korean Cities

AU - Maliangkay, Roald

PY - 2026/1/1

Y1 - 2026/1/1

N2 - In the past, painted cinema billboards tied the experience of a movie to a particular cinema, relying on their shape, size, and content for maximum impact. In addition to providing a visual synopsis of a movie for local patrons, they augmented the experience of going to the cinema itself. This chapter provides a brief history of Korean cinema billboards, from their proliferation in the postwar period to their replacement in the 1990s.

AB - In the past, painted cinema billboards tied the experience of a movie to a particular cinema, relying on their shape, size, and content for maximum impact. In addition to providing a visual synopsis of a movie for local patrons, they augmented the experience of going to the cinema itself. This chapter provides a brief history of Korean cinema billboards, from their proliferation in the postwar period to their replacement in the 1990s.

UR - https://www.scopus.com/pages/publications/105033827609

U2 - 10.4324/9781003591689-21

DO - 10.4324/9781003591689-21

M3 - Chapter

AN - SCOPUS:105033827609

SN - 9781032970080

SP - 54

EP - 56

BT - Snapshots and Soundbites of Korean Culture

PB - Taylor and Francis - Balkema

ER -

Hand-Painted Cinema Billboards in South Korean Cities

Abstract

Access to Document

Other files and links

Fingerprint

Cite this