How Feedback can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems

Ujwal Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, Gerrit van bruggen

    Research output: Book/ReportCommissioned reportpeer-review

    Original languageEnglish
    Place of PublicationUnknown
    Commissioning bodyErasmus Research Institute of Management (ERIM)
    Publication statusPublished - 2006

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