How to Operationalize Responsible Use of Artificial Intelligence

The explosion in AI development, application and implementation has led to increasingly urgent calls for the responsible use of AI-as well as increasing confusion about how to practically approach it. This article describes how two organizations started to operationalize responsible AI by taking a systems approach to crafting responsibility pledges and embedding them in organizational practices. We identify a five-phase process, along with corresponding activities and artifacts, and share effectiveness evidence and a roadmap for action.