Identification and Analysis of the Factors Behind the Increased use of Integrated Websites Targeting an International Audience

Andrew Hughes, Raechel Hughes

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationAustralia and New Zealand Marketing Academy Conference 2004: Marketing Accountabilities and Responsibilities
    EditorsJim Wiley and Peter Thirkell
    Place of PublicationWellington
    PublisherVictoria University Press
    Pages14
    EditionPeer Reviewed
    Publication statusPublished - 2004
    EventAustralia and New Zealand Marketing Academy Conference 2004 - Wellington New Zealand, New Zealand
    Duration: 1 Jan 2004 → …

    Conference

    ConferenceAustralia and New Zealand Marketing Academy Conference 2004
    Country/TerritoryNew Zealand
    Period1/01/04 → …
    OtherNovember 29 2004

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