Improving knowledge acquisition from informational websites: A neuroIS study

Amir Riaz*, Shirley Gregor

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    This research investigates the relationship between the relevance of website imagery with the given text, emotions and cognition and in return how those constructs influence knowledge acquisition and willingness of website revisits of online users. It particularly examines the moderating role of need-for-cognition on the relationship between website stimuli, emotion and cognition. We conducted lab experiments using electroencephalography (EEG) to investigate the phenomenon. The initial phase of data collection has been completed. We hope to contribute to NeuroIS literature. Specifically, that examines the role of website design for emotional and cognitive responses and their relationship with online users’ knowledge acquisition and their willingness to revisit websites.

    Original languageEnglish
    Title of host publicationInformation Systems and Neuroscience - NeuroIS Retreat 2019
    EditorsFred D. Davis, René Riedl, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane Randolph, Thomas Fischer
    PublisherSpringer
    Pages345-353
    Number of pages9
    ISBN (Print)9783030281434
    DOIs
    Publication statusPublished - 2020
    EventInternational Conference on Information Systems and Neuroscience, NeuroIS Retreat 2019 - Vienna, Austria
    Duration: 4 Jun 20196 Jun 2019

    Publication series

    NameLecture Notes in Information Systems and Organisation
    Volume32
    ISSN (Print)2195-4968
    ISSN (Electronic)2195-4976

    Conference

    ConferenceInternational Conference on Information Systems and Neuroscience, NeuroIS Retreat 2019
    Country/TerritoryAustria
    CityVienna
    Period4/06/196/06/19

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