@inproceedings{64bf9d67915b488f8e0680f129a53543,
title = "Improving knowledge acquisition from informational websites: A neuroIS study",
abstract = "This research investigates the relationship between the relevance of website imagery with the given text, emotions and cognition and in return how those constructs influence knowledge acquisition and willingness of website revisits of online users. It particularly examines the moderating role of need-for-cognition on the relationship between website stimuli, emotion and cognition. We conducted lab experiments using electroencephalography (EEG) to investigate the phenomenon. The initial phase of data collection has been completed. We hope to contribute to NeurolS literature. Specifically, that examines the role of website design for emotional and cognitive responses and their relationship with online users' knowledge acquisition and their willingness to revisit websites.",
author = "Amir Riaz and Shirley Gregor",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2020.; International Conference on Information Systems and Neuroscience, NeuroIS Retreat 2019 ; Conference date: 04-06-2019 Through 06-06-2019",
year = "2019",
month = oct,
day = "24",
doi = "10.1007/978-3-030-28144-1\_38",
language = "English",
isbn = "9783030281434",
series = "Lecture Notes in Information Systems and Organisation",
publisher = "Springer",
pages = "345--353",
editor = "Davis, \{Fred D.\} and Ren{\'e} Riedl and Ren{\'e} Riedl and \{vom Brocke\}, Jan and Pierre-Majorique L{\'e}ger and Adriane Randolph and Thomas Fischer",
booktitle = "Information Systems and Neuroscience - NeuroIS Retreat 2019",
address = "Germany",
}