In researching emerging markets, anthropology often trumps statistics

Christopher Nailer, Bruce W. Stening, Marina Yue Zhang

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	855-876
Journal	International Journal of Market Research
Volume	57
Issue number	6
DOIs	https://doi.org/10.2501/IJMR-2015-014
Publication status	Published - 2015

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title = "In researching emerging markets, anthropology often trumps statistics",

author = "Christopher Nailer and Stening, {Bruce W.} and Zhang, {Marina Yue}",

year = "2015",

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pages = "855--876",

journal = "International Journal of Market Research",

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AU - Nailer, Christopher

AU - Stening, Bruce W.

AU - Zhang, Marina Yue

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