In researching emerging markets, anthropology often trumps statistics

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	855-876
Journal	International Journal of Market Research
Volume	57
Issue number	6
DOIs	https://doi.org/10.2501/IJMR-2015-014
Publication status	Published - 2015

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@article{045f2aa690684e78831c865f66950f88,

title = "In researching emerging markets, anthropology often trumps statistics",

author = "Christopher Nailer and Stening, \{Bruce W.\} and Zhang, \{Marina Yue\}",

year = "2015",

doi = "10.2501/IJMR-2015-014",

language = "English",

volume = "57",

pages = "855--876",

journal = "International Journal of Market Research",

publisher = "N T C Publications Ltd.",

number = "6",

}

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T1 - In researching emerging markets, anthropology often trumps statistics

AU - Nailer, Christopher

AU - Stening, Bruce W.

AU - Zhang, Marina Yue

PY - 2015

Y1 - 2015

U2 - 10.2501/IJMR-2015-014

DO - 10.2501/IJMR-2015-014

M3 - Article

VL - 57

SP - 855

EP - 876

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 6

ER -