Individuality and the prejudiced personality

Many researchers maintain that individual psychological processes related to our human evolutionary inheritance, a person's particular genetic make-up, and/or childhood learning and socialisation patterns are a root cause of prejudice. The effects of collective processes on the individual are considered to be largely in the past, producing individual personalities and social attitudes that are relatively fixed and enduring. There is, however, an alternative perspective on the impact of the collective embodied in self-categorization theory (SCT). From the SCT perspective, the self is both personal and collective, and shifts in the nature of self-categorisation produce qualitative shifts in judgements of oneself and others. Through one's identity as a group member, contemporary social forces can shape the psychology of the person. This analysis not only has direct implications for how we understand the relationship between personality and prejudice, but also offers an alternative way of thinking about personality itself. What emerges from our own and related research on prejudice is a more complex analysis of individuality, one that is ineluctably embedded in contemporary intragroup and intergroup identities and the societal and ideological realities that define group life as well as in past learning and maturation.