Indochine chic: Why is Vietnamese food so classy in Singapore?

To someone from Sydney, Los Angeles, Paris or Vancouver there is something quite peculiar about the experience of eating Indochinese food in Singapore. In these former locations, it is largely present as an inexpensive ethnic cuisine whose high perceived authenticity and low cost are underwritten by communities of Vietnamese, Cambodian and Lao refugees and migrants. In Singapore, by contrast, Indochinese food is a chic, expensive, romantic, Frenchy, artsy, edgy haute-cuisine. Given that the nation is Vietnam's second largest foreign investor, and that Ho Chi Minh City is a mere eighty minute budget flight away, why should it be that Vietnamese food is so rare and exotic a commodity in Singapore's multicultural culinary market? On the basis of participant observation, interviews conducted with restaurateurs and patrons, and electronic materials such as restaurant reviews and blogs, this paper will attempt to answer the question of just why Indochinese food signifies the way it does in Singapore.