Influences and impacts of personal brand and political brand bi-directional

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationMarketing Fields Forever
    Place of PublicationLiverpool UK
    PublisherUniversity of Liverpool
    Pages1-7
    EditionPeer Reviewed
    ISBN (Print)9780956112234
    Publication statusPublished - 2011
    EventAcademy of Marketing Conference 2011 - Liverpool UK
    Duration: 1 Jan 2011 → …
    http://www.academyofmarketing.org/conference/conference.html

    Conference

    ConferenceAcademy of Marketing Conference 2011
    Period1/01/11 → …
    OtherJuly 5-7 2011
    Internet address

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