Innovation in Tourism Firms

Anita Zehrer, Birgit Muskat, Matthias Muskat

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    The aim of this research was to identify the degree to which internal and external variables influence innovativeness. With this objective we address a significant gap in tourism research as, although the importance of innovation is widely recognized, open questions remain in terms of measurement for services and in particular for the tourism industry. With data from a comparative study of Australia, Germany, Austria and Switzerland we identify factors that enable innovation outputs and processes for tourism providers. We review the relevant literature and analyze quantitative data of survey respondents to our international questionnaire. Results determine those internal and external factors stimulating innovativeness and innovative behaviour.
    Original languageEnglish
    Title of host publicationCompetence-Based Innovation in Hospitality and Tourism
    EditorsE. Innerhofer, & H. Pechlaner
    Place of PublicationUK
    PublisherGower Publishing Ltd
    Pages81-98
    Volume1
    ISBN (Print)ISBN 978-1-4724-6396
    Publication statusPublished - 2016

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