Abstract
The London 2012 Olympic and Paralympic Games described their mission to inspire behaviour change as one of their principal ambitions, captured in the slogan Inspire a Generation. This ambition was twofold, seeking to inspire both participation in sport and pro-environmental behaviour. This article will focus on the latter
| Original language | English |
|---|---|
| Pages (from-to) | 82 - 84 |
| Journal | Environmental Scientist: The Journal of the Institution of Environmental Sciences |
| Volume | 22 |
| Issue number | 1 |
| Publication status | Published - 2013 |