Introduction: The Resource Strategy

Angelina Zubac; Danielle Tucker; Ofer Zwikael; Kate Hughes; Shelley Kirkpatrick

doi:10.1007/978-981-19-2336-4_13

Introduction: The Resource Strategy

Angelina Zubac^*, Danielle Tucker, Ofer Zwikael, Kate Hughes, Shelley Kirkpatrick

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The three chapters in this section make it abundantly clear that the resource strategy is especially important to get right for two special reasons. First, the resource strategy explicates how the organisation’s financial, customer value creation and non-market strategies are to be implemented using the resources (tangible and intangible assets and capabilities) at the organisation’s disposal. Second, it enables the process of organisation (coordination) in itself, including the way in which the organisation will implement its specific strategies while ensuring its day-to-day operations.

Original language	English
Title of host publication	Effective Implementation of Transformation Strategies
Subtitle of host publication	How to Navigate the Strategy and Change Interface Successfully
Publisher	Springer Nature
Pages	319-325
Number of pages	7
ISBN (Electronic)	9789811923364
ISBN (Print)	9789811923357
DOIs	https://doi.org/10.1007/978-981-19-2336-4_13
Publication status	Published - 1 Jan 2022

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Introduction: The Resource Strategy

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