Introduction: The Strategy Process

Angelina Zubac; Danielle Tucker; Ofer Zwikael; Kate Hughes; Shelley Kirkpatrick

doi:10.1007/978-981-19-2336-4_2

Introduction: The Strategy Process

Angelina Zubac^*, Danielle Tucker, Ofer Zwikael, Kate Hughes, Shelley Kirkpatrick

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The three chapters in this section demonstrate that, although it can be helpful at times to separate strategy formulation from the strategy implementation stage for pedagogical and communication purposes, when strategy is approached in this way, the wrong mindset ends up being adopted across the organisation. The process becomes the focus rather than the strategic outcomes the organisation needs to achieve. As a result, the organisation falls short of its potential to draw on its people’s drive, passion and talents to pursue opportunities and solve the organisation’s problems.

Original language	English
Title of host publication	Effective Implementation of Transformation Strategies
Subtitle of host publication	How to Navigate the Strategy and Change Interface Successfully
Publisher	Springer Nature
Pages	25-29
Number of pages	5
ISBN (Electronic)	9789811923364
ISBN (Print)	9789811923357
DOIs	https://doi.org/10.1007/978-981-19-2336-4_2
Publication status	Published - 1 Jan 2022

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AU - Zwikael, Ofer

AU - Hughes, Kate

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Introduction: The Strategy Process

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