Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?

Stephen Dann; Susan Dann

Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	2nd Australasian Nonprofit and Social Marketing Conference, The Bowater School, at the threshold: challenges and developments in social, sport and arts marketing
Editors	Ruth Rentschler & John Hall
Place of Publication	Burwood, Melbourne
Publisher	Deakin University
ISBN (Print)	1741560179
Publication status	Published - 2005
Event	Australasian Nonprofit and Social Marketing Conference 2005 - Melbourne Australia, Australia Duration: 1 Jan 2005 → … http://hdl.handle.net/10536/DRO/DU:30015002

Conference

Conference	Australasian Nonprofit and Social Marketing Conference 2005
Country/Territory	Australia
Period	1/01/05 → …
Other	22-23 September 2005
Internet address	http://hdl.handle.net/10536/DRO/DU:30015002

Cite this

@inproceedings{702fdaa599f64844a5b715fb5c4798ab,

title = "Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?",

author = "Stephen Dann and Susan Dann",

year = "2005",

language = "English",

isbn = "1741560179",

editor = "{Ruth Rentschler & John Hall}",

booktitle = "2nd Australasian Nonprofit and Social Marketing Conference, The Bowater School, at the threshold: challenges and developments in social, sport and arts marketing",

publisher = "Deakin University",

note = "Australasian Nonprofit and Social Marketing Conference 2005 ; Conference date: 01-01-2005",

url = "http://hdl.handle.net/10536/DRO/DU:30015002",

}

Dann, S & Dann, S 2005, Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss? in RRJH (ed.), 2nd Australasian Nonprofit and Social Marketing Conference, The Bowater School, at the threshold: challenges and developments in social, sport and arts marketing. Deakin University, Burwood, Melbourne, Australasian Nonprofit and Social Marketing Conference 2005, Australia, 1/01/05.

Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss? / Dann, Stephen; Dann, Susan.
2nd Australasian Nonprofit and Social Marketing Conference, The Bowater School, at the threshold: challenges and developments in social, sport and arts marketing. ed. / Ruth Rentschler & John Hall. Burwood, Melbourne: Deakin University, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution