Lifestyle Sponsorship and Player Lifestyle Breach: opportunity, Not Loss?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Celebrity Endorsements in Socio-Politic Campaigns
Editors	P S Gopalakrishnan
Place of Publication	Hyderabad, India
Publisher	ICFAI University Press
Pages	111-121
Volume	1
Edition	1st
ISBN (Print)	9788131421024
Publication status	Published - 2008

Cite this

@inbook{2937706ccd6f4ac8a055b3aee6d920d4,

title = "Lifestyle Sponsorship and Player Lifestyle Breach: opportunity, Not Loss?",

author = "Stephen Dann and Susan Dann",

year = "2008",

language = "English",

isbn = "9788131421024",

volume = "1",

pages = "111--121",

editor = "\{P S Gopalakrishnan\}",

booktitle = "Celebrity Endorsements in Socio-Politic Campaigns",

publisher = "ICFAI University Press",

edition = "1st",

}