Lifestyle sponsorships and player lifestyle breaches: Turning transgressions into opportunities for lifestyle message endorsements

Research output: Contribution to journal › Article › peer-review

Cite this

@article{57a198bc977c47379bd648974480d6c4,

title = "Lifestyle sponsorships and player lifestyle breaches: Turning transgressions into opportunities for lifestyle message endorsements",

author = "Stephen Dann",

year = "2007",

language = "English",

volume = "3",

pages = "1--9",

journal = "Monash Business Review",

publisher = "Monash University",

number = "2",

}