@inbook{324a214bc6df45978f115d9a60ace793,
title = "Looking for authenticity in product geography",
abstract = "This chapter presents two cases in which the coupling between products and destinations generates distinct variations of possibilities for on-site consumption of mythologies of product implacement. Product place dyads represent significant enabling potential to convey experiential authenticity in the form of enacted narratives, which are in turn based on product myths and the role of a place on the continuum of a productionscape consumptionscape. Through the illustrative use of cases, a symbolic order of product geography is revealed. Destinations that leverage product associations are invariably engaged in a struggle to claim symbolic authority produce an authentic product origin narrative. This chapter bridges critical tourism and international marketing literatures and proposes product geography as the mythomoteur of worldmaking.",
keywords = "Authenticity, Country-of-origin, Product categories, Product geographies",
author = "\{L{\textquoteright}Espoir Decosta\}, \{Jean N{\"o}el Patrick\} and Mikael And{\'e}hn",
note = "Publisher Copyright: {\textcopyright} 2018 by Emerald Publishing Limited All rights of reproduction in any form reserved.",
year = "2018",
doi = "10.1108/S1571-504320180000024003",
language = "English",
series = "Tourism Social Science Series",
publisher = "Emerald Group Publishing Ltd.",
pages = "15--31",
booktitle = "Tourism Social Science Series",
address = "United Kingdom",
}