Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project

Gary Buttriss, Marion R. Burford, Jennifer A. Harris

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass
Editors	Rachel Kennedy
Place of Publication	Adelaide
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Edition	Peer Reviewed
ISBN (Print)	0868039837
Publication status	Published - 2003
Event	Australia and New Zealand Marketing Academy Conference 2003 - Adelaide Australia, Australia Duration: 1 Jan 2003 → …

Conference	Australia and New Zealand Marketing Academy Conference 2003
Country/Territory	Australia
Period	1/01/03 → …
Other	December 1 2003

Cite this

Buttriss, Gary ; Burford, Marion R. ; Harris, Jennifer A. / Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project. Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass. editor / Rachel Kennedy. Peer Reviewed. ed. Adelaide : Australian and New Zealand Marketing Academy (ANZMAC), 2003.

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title = "Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project",

author = "Gary Buttriss and Burford, {Marion R.} and Harris, {Jennifer A.}",

year = "2003",

language = "English",

isbn = "0868039837",

editor = "{Rachel Kennedy}",

booktitle = "Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2003 ; Conference date: 01-01-2003",

}

Buttriss, G, Burford, MR & Harris, JA 2003, Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project. in RK (ed.), Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass. Peer Reviewed edn, Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, Australia and New Zealand Marketing Academy Conference 2003, Australia, 1/01/03.

Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project. / Buttriss, Gary; Burford, Marion R.; Harris, Jennifer A.
Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass. ed. / Rachel Kennedy. Peer Reviewed. ed. Adelaide: Australian and New Zealand Marketing Academy (ANZMAC), 2003.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project

AU - Buttriss, Gary

AU - Burford, Marion R.

AU - Harris, Jennifer A.

PY - 2003

Y1 - 2003

M3 - Conference contribution

SN - 0868039837

BT - Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass

A2 - null, Rachel Kennedy

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Adelaide

T2 - Australia and New Zealand Marketing Academy Conference 2003

Y2 - 1 January 2003

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