Abstract
The history of the Mambo Clothing label, and its passage from subcultural underground to globally successful brand, is used a case study on the formation of a distinctively Australian version of 'nobrow' culture. In Mambo designs, links between surf culture, alternative politics, Ocker humour, and activist graphics reveal a critical consciousness underpinning popular streetwear.
| Original language | English |
|---|---|
| Title of host publication | When Highbrow Meets Lowbrow |
| Subtitle of host publication | Popular Culture and the Rise of Nobrow |
| Publisher | Palgrave Macmillan |
| Pages | 155-179 |
| Number of pages | 25 |
| ISBN (Electronic) | 9781349951680 |
| ISBN (Print) | 9781137597724 |
| DOIs | |
| Publication status | Published - 27 Jun 2017 |
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