Managing Ethics in the Tourism Supply Chain: The Case of Chinese Travel to Australia

The purpose of this paper was to provide clues to the industry and the academia on how best to approach the challenge of managing ethics in the tourism supply chain. To achieve this objective, the paper provided a case study of how the Australian government has responded to concerns about unethical practices in the tourism supply chain from China to Australia. A series of best practice recommendations were provided following a review of both the demand side and the supply side processes.