Market categories as micro-institutions: How consumer critics enact connoisseurship through market personas

Anna Hartman; Rohan Venkatraman; Erica Coslor

Market categories as micro-institutions: How consumer critics enact connoisseurship through market personas

Anna Hartman, Rohan Venkatraman, Erica Coslor

Research School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper examines how consumers display their expertise in relation to a particular market category: whisky connoisseurs who write online reviews. We illuminate how consumer critics discursively demonstrate their connoisseurship by drawing on mutually understood role identities to confer status, credibility and legitimacy in relation to market categories and institutions.

Original language	English
Title of host publication	Advances in Consumer Resarch
Publisher	Association for Consumer Research
Pages	769
Volume	50
ISBN (Print)	978-0-915552-84-9
Publication status	Published - 2022

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title = "Market categories as micro-institutions: How consumer critics enact connoisseurship through market personas",

abstract = "This paper examines how consumers display their expertise in relation to a particular market category: whisky connoisseurs who write online reviews. We illuminate how consumer critics discursively demonstrate their connoisseurship by drawing on mutually understood role identities to confer status, credibility and legitimacy in relation to market categories and institutions.",

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AB - This paper examines how consumers display their expertise in relation to a particular market category: whisky connoisseurs who write online reviews. We illuminate how consumer critics discursively demonstrate their connoisseurship by drawing on mutually understood role identities to confer status, credibility and legitimacy in relation to market categories and institutions.

M3 - Conference contribution

SN - 978-0-915552-84-9

VL - 50

SP - 769

BT - Advances in Consumer Resarch

PB - Association for Consumer Research

ER -

Market categories as micro-institutions: How consumer critics enact connoisseurship through market personas

Abstract

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