Market Opportunities from Cultural Value Convergence and Functional Food: The Experience of the Malaysian Marketplace

Siti Hassan, Stephen Dann, Khairil Mohd Kamal, Des Nicholls

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The New Cultures of Food
Editors	Adam Linggreen, Martin K Hingley
Place of Publication	U.K. and U.S.A.
Publisher	Gower Publishing Ltd
Pages	223 - 242
Volume	1
Edition	1st
ISBN (Print)	9780566088131
Publication status	Published - 2009

Cite this

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title = "Market Opportunities from Cultural Value Convergence and Functional Food: The Experience of the Malaysian Marketplace",

author = "Siti Hassan and Stephen Dann and {Mohd Kamal}, Khairil and Des Nicholls",

year = "2009",

language = "English",

isbn = "9780566088131",

volume = "1",

pages = "223 -- 242",

editor = "{Adam Linggreen, Martin K Hingley}",

booktitle = "The New Cultures of Food",

publisher = "Gower Publishing Ltd",

edition = "1st",

}

Market Opportunities from Cultural Value Convergence and Functional Food: The Experience of the Malaysian Marketplace. / Hassan, Siti; Dann, Stephen; Mohd Kamal, Khairil et al.
The New Cultures of Food. ed. / Adam Linggreen, Martin K Hingley. Vol. 1 1st. ed. U.K. and U.S.A.: Gower Publishing Ltd, 2009. p. 223 - 242.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Market Opportunities from Cultural Value Convergence and Functional Food: The Experience of the Malaysian Marketplace

AU - Hassan, Siti

AU - Dann, Stephen

AU - Mohd Kamal, Khairil

AU - Nicholls, Des

PY - 2009

Y1 - 2009

M3 - Chapter

SN - 9780566088131

VL - 1

SP - 223

EP - 242

BT - The New Cultures of Food

A2 - null, Adam Linggreen, Martin K Hingley

PB - Gower Publishing Ltd

CY - U.K. and U.S.A.

ER -