@inproceedings{85ee458cf7db4595886d039b71236710,
title = "Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest",
author = "Toni Eagar",
year = "2005",
language = "English",
pages = "38--42",
editor = "{Carol W DeMoranville}",
booktitle = "World Marketing Congress Academy of Marketing Science: Marketing in an Inter-connected World: Opportunities and Challenges",
publisher = "Academy of Marketing Science",
edition = "Peer Reviewed",
note = "World Marketing Congress 2005 ; Conference date: 01-01-2005",
}