Measuring is good: measuring what matters might be even better

John Roberts, Pamela D Morrison

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Fast Track to Success: Marketing
Place of Publication	Great Britain
Publisher	Pearson Prentice Hall
Pages	150 - 152
Volume	1
ISBN (Print)	9780273721802
Publication status	Published - 2009

Cite this

@inbook{0469029dca114df68a083235b473884d,

title = "Measuring is good: measuring what matters might be even better",

author = "John Roberts and Morrison, {Pamela D}",

year = "2009",

language = "English",

isbn = "9780273721802",

volume = "1",

pages = "150 -- 152",

booktitle = "Fast Track to Success: Marketing",

publisher = "Pearson Prentice Hall",

}