Meeting stakeholder needs: a study of marketing courses

Andrew Hughes; Michael Kend; Raechel Hughes

Meeting stakeholder needs: a study of marketing courses

Andrew Hughes, Michael Kend, Raechel Hughes

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2005: Broadening the Boundaries, conference proceedings
Editors	Sharon Purchase
Place of Publication	Fremantle
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	88-94
Edition	Peer Reviewed
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	Australia and New Zealand Marketing Academy Conference 2005 - Fremantle Australia Duration: 1 Jan 2005 → …

Conference

Conference	Australia and New Zealand Marketing Academy Conference 2005
Period	1/01/05 → …
Other	December 5-7 2005

Cite this

@inproceedings{5565010519f647ca8419098b6950688d,

title = "Meeting stakeholder needs: a study of marketing courses",

author = "Andrew Hughes and Michael Kend and Raechel Hughes",

year = "2005",

language = "English",

isbn = "064645546X",

pages = "88--94",

editor = "{Sharon Purchase}",

booktitle = "ANZMAC 2005: Broadening the Boundaries, conference proceedings",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2005 ; Conference date: 01-01-2005",

}

Meeting stakeholder needs: a study of marketing courses. / Hughes, Andrew; Kend, Michael; Hughes, Raechel.
ANZMAC 2005: Broadening the Boundaries, conference proceedings. ed. / Sharon Purchase. Peer Reviewed. ed. Fremantle: Australian and New Zealand Marketing Academy (ANZMAC), 2005. p. 88-94.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Meeting stakeholder needs: a study of marketing courses

AU - Hughes, Andrew

AU - Kend, Michael

AU - Hughes, Raechel

PY - 2005

Y1 - 2005

M3 - Conference contribution

SN - 064645546X

SP - 88

EP - 94

BT - ANZMAC 2005: Broadening the Boundaries, conference proceedings

A2 - null, Sharon Purchase

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Fremantle

T2 - Australia and New Zealand Marketing Academy Conference 2005

Y2 - 1 January 2005

ER -