Abstract
This paper illuminates the institutional factors contributing to a market laden with moral emotions by studying the experiences of consumers undertaking donor-assisted conception in the United States. We highlight how consumers in this market engage in emotion-legitimacy
work to shape evaluations (legitimacy judgments) and associated emotions involved in market participation.
work to shape evaluations (legitimacy judgments) and associated emotions involved in market participation.
Original language | English |
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Title of host publication | Advanced in Consumer Research |
Editors | Tonya Williams Bradford, Anat Keinan, Matthew Thomson |
Publisher | Association for Consumer Research |
Pages | 933 |
Volume | 49 |
ISBN (Print) | 978-0-915552-82-5 |
Publication status | Published - 2021 |