Moral Emotion Laden Markets: A Study of Market Participants Seeking Donor-Assisted Conception

Anna Hartman, Eileen Fischer

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper illuminates the institutional factors contributing to a market laden with moral emotions by studying the experiences of consumers undertaking donor-assisted conception in the United States. We highlight how consumers in this market engage in emotion-legitimacy
work to shape evaluations (legitimacy judgments) and associated emotions involved in market participation.
Original languageEnglish
Title of host publicationAdvanced in Consumer Research
EditorsTonya Williams Bradford, Anat Keinan, Matthew Thomson
PublisherAssociation for Consumer Research
Pages933
Volume49
ISBN (Print)978-0-915552-82-5
Publication statusPublished - 2021

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