Moral Emotion Laden Markets: A Study of Market Participants Seeking Donor-Assisted Conception

Anna Hartman; Eileen Fischer

Moral Emotion Laden Markets: A Study of Market Participants Seeking Donor-Assisted Conception

Anna Hartman
, Eileen Fischer

Research School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › peer-review

Abstract

This paper illuminates the institutional factors contributing to a market laden with moral emotions by studying the experiences of consumers undertaking donor-assisted conception in the United States. We highlight how consumers in this market engage in emotion-legitimacy
work to shape evaluations (legitimacy judgments) and associated emotions involved in market participation.

Original language	English
Title of host publication	Advanced in Consumer Research
Editors	Tonya Williams Bradford, Anat Keinan, Matthew Thomson
Publisher	Association for Consumer Research
Pages	933
Volume	49
ISBN (Print)	978-0-915552-82-5
Publication status	Published - 2021

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Cite this

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title = "Moral Emotion Laden Markets: A Study of Market Participants Seeking Donor-Assisted Conception",

abstract = "This paper illuminates the institutional factors contributing to a market laden with moral emotions by studying the experiences of consumers undertaking donor-assisted conception in the United States. We highlight how consumers in this market engage in emotion-legitimacy work to shape evaluations (legitimacy judgments) and associated emotions involved in market participation.",

author = "Anna Hartman and Eileen Fischer",

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booktitle = "Advanced in Consumer Research",

publisher = "Association for Consumer Research",

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Moral Emotion Laden Markets: A Study of Market Participants Seeking Donor-Assisted Conception. / Hartman, Anna; Fischer, Eileen.
Advanced in Consumer Research. ed. / Tonya Williams Bradford; Anat Keinan; Matthew Thomson. Vol. 49 Association for Consumer Research, 2021. p. 933.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › peer-review

TY - GEN

T1 - Moral Emotion Laden Markets: A Study of Market Participants Seeking Donor-Assisted Conception

AU - Hartman, Anna

AU - Fischer, Eileen

PY - 2021

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N2 - This paper illuminates the institutional factors contributing to a market laden with moral emotions by studying the experiences of consumers undertaking donor-assisted conception in the United States. We highlight how consumers in this market engage in emotion-legitimacy work to shape evaluations (legitimacy judgments) and associated emotions involved in market participation.

AB - This paper illuminates the institutional factors contributing to a market laden with moral emotions by studying the experiences of consumers undertaking donor-assisted conception in the United States. We highlight how consumers in this market engage in emotion-legitimacy work to shape evaluations (legitimacy judgments) and associated emotions involved in market participation.

M3 - Conference Paper

SN - 978-0-915552-82-5

VL - 49

SP - 933

BT - Advanced in Consumer Research

A2 - Williams Bradford, Tonya

A2 - Keinan, Anat

A2 - Thomson, Matthew

PB - Association for Consumer Research

ER -

Moral Emotion Laden Markets: A Study of Market Participants Seeking Donor-Assisted Conception

Abstract

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