@inproceedings{e00925e0728d43b7930f00241e5df33f,
title = "(Near) Enough is (Good) Enough: When to rethink the zero tolerance level in road safety campaigning?",
author = "Stephen Dann and Fry, {Marie Louise}",
year = "2007",
language = "English",
pages = "212--218",
editor = "{Gillian Sullivan Mort}",
booktitle = "2007 International Nonprofit and Social Marketing Conference Proceedings: 'Social entrepreneurship, social change and sustainability'",
publisher = "Griffith University",
edition = "Peer Reviewed",
note = "International Nonprofit and Social Marketing Conference 2007 ; Conference date: 01-01-2007",
}