@inproceedings{f9563366704c4e859863858c968d3ac9,
title = "Negotiation and Marketing - Converging around Relationships",
author = "Craig Ewan",
year = "2004",
language = "English",
isbn = "0975227203",
pages = "436--445",
editor = "{Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail}",
booktitle = "Academy of World Business, Marketing & Management Development Conference Proceedings",
publisher = "University of Southern Queensland",
edition = "Peer Reviewed",
note = "Academy of World Business, Marketing & Management Development Conference 2004 ; Conference date: 01-01-2004",
}