New product development in a strategic context

John H. Roberts^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of Marketing Strategy
Publisher	Edward Elgar Publishing Ltd.
Pages	172-185
Number of pages	14
ISBN (Print)	9781849800983
DOIs	https://doi.org/10.4337/9781781005224.00020
Publication status	Published - 2012

Access to Document

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title = "New product development in a strategic context",

author = "Roberts, {John H.}",

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T1 - New product development in a strategic context

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