Non-stigmatising alternatives to anti-obesity public health messages: Consequences for health behaviour and well-being

Joanne A. Rathbone*, Tegan Cruwys, Jolanda Jetten

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    7 Citations (Scopus)

    Abstract

    This project investigated how alternative non-stigmatising public health messages influence people’s health behaviours and well-being, relative to traditional stigmatising weight-loss messages. We conducted three experimental studies (total N = 1281) that compared traditional weight-loss messages to weight-neutral messages (Study 1), weight-inclusive messages (Study 2) and size acceptance messages (Study 3). Results revealed that public health messages have differential effects on health behaviours and well-being, depending on the audience’s BMI or perceived weight. However, campaigns that challenge weight stigma and promote body positivity have positive effects on some psychological indicators of health and well-being for people of all body sizes.

    Original languageEnglish
    Pages (from-to)1601-1614
    Number of pages14
    JournalJournal of Health Psychology
    Volume27
    Issue number7
    DOIs
    Publication statusPublished - Jun 2022

    Fingerprint

    Dive into the research topics of 'Non-stigmatising alternatives to anti-obesity public health messages: Consequences for health behaviour and well-being'. Together they form a unique fingerprint.

    Cite this