One Size Does Not Fit All: Gender Implications for the Design of Outcomes, Evaluation and Assessment of Science Communication Programs

Christine O’Connell, Merryn McKinnon, Jordan LaBouff

    Research output: Contribution to journalArticlepeer-review

    6 Citations (Scopus)

    Abstract

    As science communication programs grow worldwide, effective evaluation and assessment metrics lag. While there is no consensus on evaluation protocols specifically for science communication training, there is agreement on elements of effective training: listening, empathy, and knowing your audience — core tenets of improvisation. We designed an evaluation protocol, tested over three years, based on validated and newly developed scales for an improvisation-based communication training at the Alan Alda Center for Communicating Science. Initial results suggest that ‘knowing your audience’ should apply to training providers as they design and evaluate their curriculum, and gender may be a key influence on outcomes.

    Original languageEnglish
    Pages (from-to)1-18
    Number of pages18
    JournalJournal of Science Communication
    Volume19
    Issue number1
    DOIs
    Publication statusPublished - 24 Feb 2020

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