One ‘welfare recipient’ stereotype or many? Using the stereotype content model to examine the stereotypes of different categories of benefit recipients

The stereotype content model (SCM) provides a basis to investigate stereotypes of different social groups. Previous SCM research has shown that the “welfare recipients” are stereotyped negatively, with low warmth and low competence. However, prior research has not considered different categories of income support recipients who may be stereotyped differently. Using the SCM, we investigated the stereotypes held by the Australian general population (n = 807) towards five key social groups (unemployed, people with a mental disability, people with a physical disability, single parents, elderly). People with a mental or physical disability and the elderly were similar regardless of whether they were described as receiving income support payments or not. In contrast, the unemployed and single parents were stereotyped with significantly lower levels of warmth and competence when they were receiving payments. This research shows that the needs and circumstances of different groups may be reflected in different levels of community support.