Online Ethnography and Social Phenomena on the Move: Time Construction in Netnography and Mobile Ethnography

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    Netnography and mobile ethnography are naturalistic, online methods that can capture 'social phenomena on the move'. This chapter advocates reflection on temporal facets could help to deepen qualitative data analyses and interpretations; especially when investigating fluid phenomena that develop over time. Thus, the aim of this chapter is to offer some ideas regarding how online ethnographers can use these temporal facets in their research designs. First, the chapter discusses notions of time and how they might reflect on netnographic research practice. Second, the chapter highlights the difference between real-life spaces/face-to-face encounters vs online spaces. Third, the chapter offers a distinction between a processual immersion, a focus on the particular moment and recurring actions. Finally, to illustrate the multi-faceted and subjective nature of time, the chapter explores the possibility of conducting decision journeys using netnography. The chapter concludes with a section that summarizes and synthesizes all of the foregoing sections.
    Original languageEnglish
    Title of host publicationCauses and Symptoms of Socio-Cultural Polarization: Role of Information and Communication Technologies
    Place of PublicationSingapore
    PublisherSpringer
    Pages268-278
    Volume1
    DOIs
    Publication statusPublished - 2021

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