Abstract
Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group
Original language | English |
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Title of host publication | Gender Considerations in Online Consumption Behavior and Internet Use |
Editors | Rebecca English and Raechel Johns |
Place of Publication | USA |
Publisher | Information Science Reference |
Pages | 208-227 |
Volume | 1 |
ISBN (Print) | 9781522500100 |
DOIs | |
Publication status | Published - 2016 |