Personal Brands: An Exploratory Analysis of Personal Brands in Australian Political Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance
Editors	M Thyne, K Deans, J Gnoth
Place of Publication	New Zealand
Publisher	University of Otago
Pages	1114-1120
Edition	Peer Reviewed
ISBN (Print)	9781877156299
Publication status	Published - 2007
Event	Australia and New Zealand Marketing Academy Conference 2007 - Dunedin, New Zealand, New Zealand Duration: 1 Jan 2007 → …

Conference	Australia and New Zealand Marketing Academy Conference 2007
Country/Territory	New Zealand
Period	1/01/07 → …
Other	December 3-5 2007

Cite this

@inproceedings{4e838e5d19f94b449eb07a55c6e89c1b,

title = "Personal Brands: An Exploratory Analysis of Personal Brands in Australian Political Marketing",

author = "Andrew Hughes",

year = "2007",

language = "English",

isbn = "9781877156299",

pages = "1114--1120",

editor = "{M Thyne, K Deans, J Gnoth}",

booktitle = "Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance",

publisher = "University of Otago",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2007 ; Conference date: 01-01-2007",

}

Hughes, A 2007, Personal Brands: An Exploratory Analysis of Personal Brands in Australian Political Marketing. in MTKDJG (ed.), Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance. Peer Reviewed edn, University of Otago, New Zealand, pp. 1114-1120, Australia and New Zealand Marketing Academy Conference 2007, New Zealand, 1/01/07.

Personal Brands: An Exploratory Analysis of Personal Brands in Australian Political Marketing. / Hughes, Andrew.
Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance. ed. / M Thyne, K Deans, J Gnoth. Peer Reviewed. ed. New Zealand: University of Otago, 2007. p. 1114-1120.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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EP - 1120

BT - Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance

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