Personalization and Choice Behaviour: The Role of Personality Traits

Susanna Ho, Melanie Davern, Kar Yan Tam

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	31-47
Journal	DATA BASE for Advances in Information Systems
Volume	39
Issue number	4
Publication status	Published - 2008

Cite this

@article{60e438cbd743411fb05d96d95d736da3,

title = "Personalization and Choice Behaviour: The Role of Personality Traits",

author = "Susanna Ho and Melanie Davern and Tam, {Kar Yan}",

year = "2008",

language = "English",

volume = "39",

pages = "31--47",

journal = "DATA BASE for Advances in Information Systems",

publisher = "Association for Computing Machinery (ACM)",

number = "4",

}