@inproceedings{c6339ef6c98542ef803b9a00a6608635,
title = "Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship",
author = "Andrew Hughes and Stephen Dann",
year = "2006",
language = "English",
isbn = "1741071593",
pages = "11",
editor = "{Yunus Ali and Maria van Dessel}",
booktitle = "ANZMAC 2006 Conference Proceedings",
publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",
edition = "Peer Reviewed",
note = "Australia and New Zealand Marketing Academy Conference 2006 ; Conference date: 01-01-2006",
}