Political Marketing and Stakeholders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationANZMAC 2006 Conference Proceedings
    EditorsYunus Ali and Maria van Dessel
    Place of PublicationBrisbane Australia
    PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
    Pages243-256
    EditionPeer Reviewed
    ISBN (Print)1741071593
    Publication statusPublished - 2006
    EventAustralia and New Zealand Marketing Academy Conference 2006 - Brisbane Australia, Australia
    Duration: 1 Jan 2006 → …

    Conference

    ConferenceAustralia and New Zealand Marketing Academy Conference 2006
    Country/TerritoryAustralia
    Period1/01/06 → …
    OtherDecember 4-6 2006

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