Political Marketing Redefined: Exploring the Consequences of Stakeholder on the Marketing Mix and Political Consumption

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	357-367
Journal	Advances in Consumer Research
Volume	10
Publication status	Published - 2012

Cite this

@article{80eadff70f4b46b09069830c00ce0a67,

title = "Political Marketing Redefined: Exploring the Consequences of Stakeholder on the Marketing Mix and Political Consumption",

author = "Andrew Hughes and Stephen Dann",

year = "2012",

language = "English",

volume = "10",

pages = "357--367",

journal = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

}