Original language | English |
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Title of host publication | Innovation and Marketing in the Pharmaceutical Industry. Emerging Practices, Research, and Policies |
Editors | Min Ding, Jehoshua Eliashberg and Stefan Stremersch |
Place of Publication | New York |
Publisher | Springer New York |
Pages | 83-118 |
Volume | 20 |
Edition | 1st |
ISBN (Print) | 9781461478003 |
DOIs | |
Publication status | Published - 2014 |
Portfolio Management in New Drug Development
Min Ding, Songting Dong, Jehoshua Eliashberg, Arun Gopalakrishnan
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review