Prejudice is about collective values, not a biased psychological system

What is striking, too, is that each respondent's own social category was clearly cognitively salient in each instance. [...]in Example 8, it is unclear why or how racial/ethnic background was relevant given the instance described; the author seems to suggest that it is only African American women (this was in the United States) - not women in general (presumably, White women), and clearly not African American men. [...]we did, of course, observe the "I'm not prejudiced, but..." claim noted by Billig (2012): Prejudice Example 13: I have a distinct memory of my mother saying "i'm not racist, but bloody Asians".. [...]when the interpretation was made by a medical doctor (an expert), participants saw the claim as relatively prejudiced when it was described as prejudice but as relatively true when it was described as truth. [...]we see our analysis as freeing both social psychologists and social change agents alike from the shackles of supposedly inherent biases permeating the psychological system.