Privacy and social media: An analytical framework

Social media services offer users tools for interaction, publishing and sharing, but in return demand exposure of users' selves and of personal information about the members of their social networks. The Terms of Service imposed by providers are uniformly privacy-hostile. The practice of social media exhibits a great many distrust influencers, and some are sufficiently strong that they constitute distrust drivers. This paper presents an analytical framework whereby designers of social media services can overcome user distrust and inculcate user trust.