Reading Lohaidan in Riyadh: Media and the struggle for judicial power in Saudi Arabia

Along with a reported one in seven viewers across the Arab World, Saudis were glued to their television sets during 2008 watching a Turkish soap opera called Noor.[i] The show was dubbed into Levantine Arabic and broadcast three times daily during Ramadan by MBC, a pan-Arab satellite network owned by Walid al-Ibrahim, a brother-in-law of the late Saudi king Fahd bin Abdelaziz Al Saud. Starring an economically independent, unveiled female lead and her tender Casanova of a husband, Noor was so popular that it spurred a large number of Gulf Arab tourists to visit Turkey, including the Saudi first lady Princess Hissa Al-Shaalan, and its blonde and blue-eyed star Kivanc Tatlitu became a heart-throb for Saudi and other women. The drama had a particular grip on the public because, unusually, it was dubbed into colloquial rather than classical Arabic, and its Turkish milieu had a familiarity for Arab audiences that other foreign soaps lack.